James Corden on the Late Late Show talking about BC Ferries on Wednesday, Nov. 18, 2020. (Screenshot)

James Corden on the Late Late Show talking about BC Ferries on Wednesday, Nov. 18, 2020. (Screenshot)

‘You’ll see it when you see it’: BC Ferries mask graphic gains James Corden’s attention

Turns out, James Corden fans were just as quick as B.C. social media users to pick up on the dual imagery

B.C. has made its mark in the late night talk show world yet again – this time thanks to a face mask graphic from aboard BC Ferries.

Earlier this month, the ferry company received widespread attention for a particular graphic intended to depict a man wearing a face mask.

As of this week, face masks are mandatory in all public indoor spaces – although BC Ferries vessels have had similar mandates for several months.

But shortly after BC Ferries unveiled the new signage, social media users pointed out the graphic could be interpreted to be showing male genitalia, making it go viral.

Turns out, James Corden fans were just as quick to pick up on the dual imagery when he showed it Wednesday night on the Late Late Show.

“A company in Canada is getting a lot of attention online for its sign encouraging people to wear a mask, because, well, you’ll see it when you see it,” he told the audience, followed by laughter.

“I mean, talk about graphic design – that’s a play on words.”

In a tweet earlier this week, BC Ferries acknowledged the various responses to the design.

“If there was anyone unaware about our mandatory requirement to wear masks … they know now.”

According to BC Ferries, the signs will be replaced in the near future.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

bc ferry

Just Posted

Nathan Zuk had left his mother’s residence in Whaletown on Cortes Island in mid-December 2020 in a 14’ skiff rowboat and headed to an unknown location near the Pryce Channel, Deer passage, or Toba Inlet. Photo courtesy RCMP
RCMP need help finding man who set off from Cortes Island in 14-foot rowboat

Nathan Zuk left in December, may have been last seen in Toba Inlet approximately three weeks ago

Terrance Mack would have celebrated his 34th birthday on May 13, 2021. Mack’s family has identified him as the victim of a homicide in an apartment on Third Avenue in Port Alberni sometime in April. (SUBMITTED PHOTO)
Family identifies Ucluelet man as victim of homicide in Port Alberni

Terrance Mack being remembered as ‘kind, gentle’ man

Royal Bay Secondary School’s rainbow crosswalk was vandalized shortly after being painted but by Monday, coincidentally the International Day Against Homophobia, Transphobia and Biphobia, the crosswalk had been cleaned up and students had surrounded it with chalk messages of support and celebration. (Zoe Ducklow/News Staff)
Royal Bay pride crosswalk restored following graffiti attack

Hate terms, racial slur, phallic images spray-painted at Colwood high school

Fire investigators employ an aerial ladder truck to do an overhead inspection of fire damage to the Family Practice Clinic that was destroyed by a blaze on the weekend. (Chris Bush/News Bulletin)
Fire destroys Nanaimo medical clinic, doctors will try to keep helping patients

Investigators trying to determine cause of blaze at building on 104th Street

Protesters seen here rallying against the injunction order on April 1. (Black Press Media file photo)
RCMP enforce injunction at Fairy Creek blockade

Protesters can remain but police will ensure open access for loggers

An avalanche near Highway 1 in Glacier National Park. Avalanche Canada will benefit from a $10 million grant from the B.C. government. (Photo by Parks Canada)
Avalanche Canada receives $10-million grant from B.C. government

Long sought-after funds to bolster organization’s important work

Sicamous RCMP Sgt. Murray McNeil and Cpl. Wade Fisher present seven-year-old Cody Krabbendam of Ranchero with an award for bravery on July 22, 2020. (Contributed)
7-year old Shuswap boy receives medal of bravery for rescuing child at beach

Last summer Cody Krabbendam jumped into the lake to save another boy from drowning

B.C. Health Minister Adrian Dix and provincial health officer Dr. Bonnie Henry update the province’s COVID-19 vaccine program, May 10, 2021. (B.C. government)
B.C.’s COVID-19 infection rate stays below 500 a day over weekend

14 more deaths, down to 350 in hospital as of Monday

Royal Bay Secondary School’s rainbow crosswalk was vandalized shortly after being painted but by Monday, coincidentally the International Day Against Homophobia, Transphobia and Biphobia, the crosswalk had been cleaned up and students had surrounded it with chalk messages of support and celebration. (Zoe Ducklow/News Staff)
B.C. high’s school’s pride crosswalk restored following ‘hateful’ graffiti attack

Hate terms, racial slur, phallic images spray-painted at Greater Victoria high school

Emergency service workers at the collision scene along Highway 4 in Hilliers on Sunday, May 16. A motorcyclist was airlifted to hospital by BC Air Ambulance after sustaining life-threatening injuries. (Collin C photo)
Motorcyclist airlifted with life-threatening injuries after Mid-Island highway collision

BC Highway Patrol says impairment not a contributing factor in crash

(PQB News file photo)
RCMP on the hunt for serial Rathtrevor Beach flasher

Two separate incidents noted at provincial park on April 30 and May 14

Residents living in the 41-unit King George Apartments on Fifth Avenue and Argyle Street in Port Alberni will be able to remain there after the Canadian Mental Health Association and Province of B.C. partnered to purchase the building in May 2021. (SUSAN QUINN/ Alberni Valley News)
Province steps in to secure housing for Alberni apartment tenants

CHMA receives $3-million grant to help purchase building near city hall

An avalanche near Highway 1 in Glacier National Park. Avalanche Canada will benefit from a $10 million grant from the B.C. government. (Photo by Parks Canada)
Avalanche Canada receives $10-million grant from B.C. government

Long sought-after funds to bolster organization’s important work

Campbell River RCMP. RCMP photo
Two knife incidents reported on same day in Campbell River

Stabbing and knife fight both occured on May 13

Most Read