FILE In this Jan. 31, 2014 file photo, a KFC sign hangs in Saugus, Mass. (AP Photo/Elise Amendola, File)

FILE In this Jan. 31, 2014 file photo, a KFC sign hangs in Saugus, Mass. (AP Photo/Elise Amendola, File)

KFC suspends ‘It’s Finger Lickin’ Good’ slogan amid COVID-19 pandemic

Fried chicken chain says slogan is inappropriate amid a pandemic

A famous fried chicken chain has suspended its slogan amid the pandemic, citing its inappropriateness in current times.

Kentucky Fried Chicken (KFC) said that although its “It’s Finger Lickin’ Good” slogan has served it well for 64 years, it seems a little “off” during the COVID-19 pandemic.

“We find ourselves in a unique situation—having an iconic slogan that doesn’t quite fit in the current environment. While we are pausing the use of “It’s Finger Lickin’ Good,” rest assured the food craved by so many people around the world isn’t changing one bit,” said Catherine Tan-Gillespie, global chief marketing officer at KFC.

But fans of the fried chicken chain shouldn’t worry; when the pandemic comes to an end, the slogan will return.

ALSO READ: B.C. breaks single-day record for new COVID 19 cases; 269 total cases over weekend


@katslepian

katya.slepian@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Coronavirusfast food

Just Posted

Pamela Evans gazes lovingly at her four-year-old French bulldog Jack on Thursday, Nov. 5. The energetic young pup has regained his usual rambunctiousness after recently recovering from a significant illness brought on by consuming discarded cannabis new Brown’s Beach in Ucluelet. (Andrew Bailey photo)
Discarded cannabis a “frequent” threat to pets in Tofino-Ucluelet

“I couldn’t grab him fast enough to get it out of his mouth before he swallowed it.”

Steven Michael Bacon, is expected to see his next court date Feb. 12, in B.C. provincial court in Nanaimo, where a date for a preliminary inquiry could be set. (News Bulletin file)
Date for preliminary inquiry in Makayla Chang murder case expected in two months’ time

Steven Michael Bacon’s next appearance in Nanaimo court set for Feb. 12

Beautiful morning with the sun peaking through, as viewed from Thetis Island. (Photo by Kelly Bannister)
November characterized by no snow, plenty of rain and a record high for one Island town

Temperature almost hits the 20 degree Celsius mark in Chemainus on Nov. 4

t
Harrop: How will we describe pandemic life in years to come?

Comparisons to World War II come close, but there are significant differences between then and now.

Tim Sutherland Sr. likes to go down to Harbour Quay and feel the breeze on his face. On stormy days when the wind whips the rain into his face, he thinks of his son Tim Sutherland Jr., and wonders whether he is warm and dry. (SUSAN QUINN/ Alberni Valley News)
Finding shelter from the storm

Search for housing a journey of false hope for Alberni father and adult son

A tongue-in-cheek message about wearing a face mask to curb the spread of COVID-19 on a sign outside a church near Royal Columbia Hospital, in New Westminster, B.C., on Sunday, Nov. 29, 2020. THE CANADIAN PRESS/Darryl Dyck
B.C.’s COVID-19 infection count climbs back up to 656

20 more people in hospital, active cases still rising

A man stands in the window of an upper floor condo in Vancouver on March 24, 2020. THE CANADIAN PRESS/Darryl Dyck
Change made to insurance for B.C. condo owners amid rising premiums

Council CEO Janet Sinclair says the change will mean less price volatility

Sidney’s Haunted Bookshop is changing owners with longtime owner Odean Long transferring ownership Dec. 1 to William Matthews. (Wolf Depner/News Staff)
Longtime owner of Sidney’s Haunted Bookshop closes chapter with sale

Odean Long and her late husband moved the business to Sidney in 1996

Local poet and VIU professor Sonnet L’Abbé wrote and performed a song as part of the city’s Reimagine Nanaimo campaign. (Photo courtesy City of Nanaimo/Port Theatre)
Poet pens song as part of city’s Reimagine Nanaimo campaign

Sonnet L’Abbé encourages a friend to move to the city in ‘Nazaneen: A Song for Nanaimo’

Teagan Hunt (Grade 12) and Aiden Grew (Grade 11) are the 2020 winners of Lambrick Park’s annual Queen & King of the Hill demanding race up Mount Doug’s Churchill Drive. (Photo courtesy of Tom Turnbull)
Lambrick King of the Hill wins Cedar Hill time trial

Aiden Grew sets course record for gruelling King of the Hill run

Stephen Laidlaw, prepator with Nanaimo Art Gallery, hangs a photograph of Anna Wong, a B.C. print maker whose works are on display at the gallery. The exhibit opens Friday, Dec. 4, and runs until Feb. 7. (Chris Bush/News Bulletin)
Nanaimo Art Gallery exhibit explores life work of overlooked B.C. printmaker

‘Anna Wong: Traveller on Two Roads’ features more than 70 art works and personal belongings

Dave Wallace coached the Parksville Royals for 23 years. (PQB News file photo)
B.C. baseball community mourns death of legendary Vancouver Island coach Dave Wallace

‘All who knew Dave and his passion for the game will miss him greatly’

Most Read