No personalized licence plate for Saskatchewan driver named ‘Assman’

David Assman pronounces his name differently than it’s spelled, he said

It may be his last name, but it doesn’t mean he can have it on his licence plate.

Saskatchewan Government Insurance recently rejected David Assman’s request to get his last name on a personalized licence plate because people may find it offensive.

Assman pronounces his name differently than it’s spelled. But a Crown insurance spokesman says it doesn’t matter because that’s not what people see.

Tyler McMurchy says some people have names that when seen out of context could be considered offensive.

READ MORE: Ontario police seize stolen ‘MR SEXY’ license plates found on Maserati

McMurchy says the government insurer tends to err on the side of caution.

Assman shares a last name with the late Regina gas jockey Dick Assman, who rose to fame after appearing on David Letterman’s late-night show in the 1995.

McMurchy noted licence plates are the property of the government agency.

“There is a need for some standards.”

Racial slurs, political connotations or words that hint at sex, drugs, crime or impaired driving are all banned.

The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

North Island drug deaths spike, rate second-highest in B.C.

Area spanning north from Comox Valley trails only Vancouver in fatal overdose rate

Dead Vancouver Island man identified, shoes and backpack missing

Investigators say body found in Saanich was Victoria’s Andrew Michael Sidor

Four years, no answers in murder of Deedee Brown

Chemainus-area teen was last seen with friends on Penelakut Island in summer of 2015

Protester threatens citizens arrest during morning federal funding announcement in Oak Bay

$4.3 million to protect at-risk species and their habitats, Uplands Park declared heritage site

Victoria homeless woman facing losing her truck

Willi Boepple fears losing one of her last possessions after being inundated with parking tickets

Disney Plus to launch in Canada in November

Analysts say latest streaming service may escalate cord cutting

Restrictions ordered to save fish in parched Cowichan Valley river

Province says Koksilah River fish populations under threat due to low water flows

Tow strap trips up Victoria cyclist

Police looking for witnesses to incident where cyclist hit line connecting vehicles

North Island wildfire listed as out of control

But Sara Lake blaze near Port Alice expected to be under control soon

Okanagan bus driver assaulted for asking patron not to smoke

59-year-old in hospital with non-life threatening injuries

Graffiti clean up costs Victoria businesses roughly $1M a year

Business association teams up with city in campaign to reduce graffiti in downtown

PHOTOS: Hundreds welcome HMSC Regina home to Vancouver Island

Navy ship returns to Esquimalt after nearly 6 months at sea

Elections Canada to assess ‘partisan’ climate change rhetoric case by case

People’s Party of Canada Leader Maxime Bernier has said climate change is not an emergency nor caused by human

Most Read