Ladysmith is famous for many things — the Bakery, Light Up, Resident Alien, Pamela Anderson — but a couple of local pranksters believe that Ladysmith’s biggest claim to fame is the bollards along 1st Avenue.
On the morning of April 1, a sign was placed at the southern entrance of town, enticing commuters to visit Ladysmith’s ‘world famous’ bollards.
A less visible sign ‘for sale’ was posted in front of City Hall. The number on the sign is 250-0104-2021 — a reference to April Fool’s Day.
The pranksters, who spoke on condition of anonymity, said that they hoped to start a conversation around revitalizing Ladysmith’s welcome signs and bring commuters into downtown Ladysmith.
“If we can get a dozen people to pull and say ‘what are these bollards that the sign said?’ then we’ve got them into our town and we’ve succeeded,” they said. “
The welcome sign at the southern entrance of Ladysmith has sat unused for over a year as the Town awaits grant funding to replace and upgrade Ladysmith’s existing welcome signs.
When asked about the new welcome sign Ladysmith Mayor Aaron Stone said that while it was ‘awesome’, it fell short of a previous legendary Ladysmith prank, Ladysmith Tower.
The prank proposal pitched ‘British Columbia’s Tallest Building’ at 700 feet tall with 64 floors in total on Ladysmith’s 1st Avenue.