An Uber driver is seen in Vancouver, Friday, Jan. 24, 2020. Uber Technologies Inc. is launching a handful of sustainability measures in Canada to help it reach lofty goals it has set for the market and beyond. THE CANADIAN PRESS/Darryl Dyck

Uber unveils Canadian commitments to reach goal of being emission-free by 2040

Uber’s commitments come as the ride-hailing business has slumped in several markets during the COVID-19 pandemic

Uber Technologies Inc. is launching a handful of sustainability measures in Canada in an effort to reach lofty goals it has set for lowering greenhouse gas emissions.

The San Francisco-based ride-hailing giant said Tuesday that it will encourage the use of electric and hybrid vehicles by offering rewards and savings for riders and earnings for drivers who use them and allocating $800 million in resources to the cause.

The company said its new and targeted approach to sustainability will help it reach two goals it has set: getting 100 per cent of rides in Canada, the U.S. and Europe completed on battery EVs by 2030 and ensuring all trips on the platform globally are emission-free by 2040.

Uber’s commitments come as the ride-hailing business has slumped in several markets during the COVID-19 pandemic, but global attention around climate change has not dissipated.

“We want to take this opportunity to do more, to do better and to do our part to drive the green recovery in our cities,” said Dara Khosrowshahi, Uber’s chief executive, in a media briefing Tuesday.

“Uber has a clear responsibility to reduce our environmental impact and today we are committing to … tackle the climate crisis more aggressively than ever before.”

When two-thirds of the world’s population was under lockdown in early April, carbon emissions fell 17 per compared with last year, but by June, the drop was only five per cent, Khosrowshahi said.

“Carbon emissions will return to normal soon,” he warned.

Canada has committed to eliminating 200 million tonnes of greenhouse gases by 2030 under the Paris climate change agreement. Studies have showed that COVID-19 measures have so far pushed the country’s emissions down 20 per cent.

Uber said the pandemic has hastened its climate change efforts, which include Uber Green, a service offering electric and hybrid vehicle rides.

It will operate in more than 30 cities this year, including Toronto, Vancouver, Waterloo and Ottawa.

The service will use geofencing technology and focus on busy commuting hours and dense areas of cities to ensure the availability of Green rides.

Through the service, riders will be charged an extra $1 per ride. Half that surcharge will be given to the driver and the other half will flow to the Green Future program, which hopes to help drivers transition to EVs.

Uber will entice consumers by giving them three times the rewards points — eventually coming to Canada — for every Green trip taken.

Rewards can be used for discounts on rides or meals or donated to charities.

The company will also try to convince drivers to adopt more environmentally friendly vehicles by offering an extra 50 cents per Green ride to hybrid or EV drivers, $1 per trip for zero-emission vehicle owners and $1.50 for each Green ride for battery EV drivers.

It is committing $800 million in resources to help drivers transition to EVs by 2025 and partnering with auto companies like General Motors in the U.S. and Canada and Renault-Nissan across European cities to offer savings to those who make the switch.

Uber will also release climate assessment and performance reports detailing emissions stemming from trips on the platform in Canada and the U.S.

Its first climate report, released Tuesday, found Uber hosted 4 billion rides across the two markets from 2017 to 2019, but said that the current state of transportation is “unsustainable.”

Transportation emissions have grown faster than any other end-use sector over the last three decades and CO2 emissions from the industry account for nearly one-quarter of the global total, Uber said.

Tara Deschamps, The Canadian Press

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

ride hailingUber

Just Posted

Abandoned Neucel mill in Port Alice to cost at least $17 million to decommission

Removing hazardous waste and de-risking the site ratchet up bill to taxpayers

Storm watchers urged to be careful after two rescued from Ucluelet shoreline

“People need to take responsibility of their own actions, the district can only do so much.”

Fire crews put out blaze in Cowichan Secondary outbuilding

Three halls respond to fire in storage structure

Overnight shutdown of Highway 1 at McKenzie interchange for sign installation

Traffic will be impacted in both directions, detour available

Furstenau accuses Horgan of politicizing new Cowichan hospital as premier makes Valley campaign stop

Premier suggests that new facility hinges on re-election of NDP government

B.C. counts 125 new COVID-19 cases, up to 1,284 active

No new deaths or health care facility outbreaks

U.S. boater fined $1,000 for violation of Quarantine Act

49-year-old man entered Canada to visit girlfriend in Surrey

Health Canada green-lights rapid COVID-19 test

Health Canada approved the BCube test from Hyris Ltd. in the United Kingdom Sept. 23

6 puppies rescued in mass seizure on Princeton farm die from illness: BC SPCA

Of the 97 distressed horses, cats and dogs seized, most of the puppies suffered from parvo

B.C. Greens introduce all-women slate for Victoria, Saanich and Oak Bay ridings

School trustee Nicole Duncan assumes Oak Bay-Gordon Head candidacy

Man who stole truck and canoe in View Royal believed he was fleeing zombies, court finds

Judge finds man not criminally responsible by reason of mental disorder for 2019 thefts

B.C. VOTES 2020: Businesses now owe $6 billion in deferred tax payments

COVID-19 relief from remittance to province ends with September

Long-term care study credits fewer COVID deaths in B.C. than Ont. to funding, policy

The study was published Wednesday in the Canadian Medical Association Journal

Float-plane crash near Oyster River leaves pilot injured

The plane crashed shortly after take-off from a private property and had no other passengers on board

Most Read