A sample page on the OkCupid app is held for a photograph showing the "I'm vaccinated," checkmark, Friday, May 21, 2021, in Washington. (AP Photo/Alex Brandon)

A new reason to swipe right? U.S. dating apps adding vax badges

The White House says the apps will also direct users to learn how to get vaccinated

The White House is pushing a new reason to swipe right: vaccination badges and “super swipes” for people who’ve gotten their coronavirus shots.

The Biden administration said Friday it’s teaming up with dating apps to showcase the benefits of getting a shot.

Apps like Hinge, Tinder, Match and Bumble are offering special incentives to people who roll up their sleeves, including badges showing vaccination status and free access to premium content. BLK and Chispa will boost profiles of those who are vaccinated, to make them more visible to potential matches. And OKCupid will even let users filter out potential partners based on whether they’ve gotten a vaccine.

The White House says the apps will also direct users to learn how to get vaccinated, including connecting them with educational materials and information on how to find the nearest vaccination site. The administration pointed to research from OKCupid that found those who were already or were planning to get vaccinated received 14% more matches on the app.

“We have finally found the one thing that makes us more attractive — a vaccination,” said White House COVID-19 adviser Andy Slavitt.

Beware: Like a would-be date’s professed height or age, there is no way to verify the vaccination status of the dating app users.

The administration is stepping up its efforts to sustain demand for COVID-19 shots as President Joe Biden looks to meet his goal of delivering at least one dose to 70% of adult Americans by July 4. The nation is now at 60.5%.

Other promotional efforts include free rides to and from vaccination sites from ride-sharing companies Uber and Lyft, corporate giveaways and state lotteries that offer potential cash prizes to lucky vaccinated individuals.

Incentives have helped the rate of first vaccinations tick up from a low of about 551,000 per day to more than 630,000, according to the Centers for Disease Control and Prevention.

Zeke Miller, The Associated Press

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

Coronavirus

Just Posted

The number of skilled trades workers available is not enough to fill the current construction boom in Greater Victoria. (Black Press Media file photo)
Influx of skilled tradespeople falling behind Greater Victoria construction boom

Thousands of positions will be needed by 2030, despite flow of Camosun trades students

Research into the city of Victoria’s economic recovery through the pandemic shows things to be moving in the right direction. (Photo courtesy City of Victoria)
Data shows Victoria experiencing gradual economic recovery

Statistics for early 2021 show promising returns as Victoria 3.0 begins to take hold

A coroner’s inquest will be taking place at the Capitol Theatre in Port Alberni for the next week. (ELENA RARDON / ALBERNI VALLEY NEWS)
B.C. teen who died following police custody recalled as ‘friend to many’

Police sent Jocelyn George to hospital after intoxication had gone ‘beyond the realm’ of normal detox

By protesting uninvited in First Nations’ territories, conservationists are acting in a neocolonial or paternalistic manner, says Huu-ay-aht Chief Robert Dennis. Photo by Heather Thomson
A closer look: do Vancouver Island First Nations support the war in the woods?

First Nations/environmentalist old growth alliance uneasy, if it exists at all

Victoria police continue to look for missing man Tyrone Goertzen and are once again asking for the public’s assistance in locating him. (Photo courtesy of VicPD)
Victoria police put out another call for help finding missing man

Tyrone Goertzen, 33, was first reported missing June 4

The border crossing into the United States is seen during the COVID-19 pandemic in Lacolle, Que. on February 12, 2021. THE CANADIAN PRESS/Paul Chiasson
VIDEO: Border quarantine to soon lift for fully vaccinated Canadians

Eligible travellers must still take multiple COVID-19 tests

Chilliwack secondary school’s principal is apologizing after a quote equating graduation with the end of slavery in the U.S. was included in the 2020-2021 yearbook. (Screenshot from submitted SnapChat)
B.C. student’s yearbook quote equates grad to end of slavery; principal cites editing error

Black former student ‘disgusted’ as CSS principal apologizes for what is called an editing error

Skeena MLA Ellis Ross. (Photo by Peter Versteege)
BC Liberal leadership candidate condemns ‘senseless violence’ of Okanagan church fires

Skeena MLA Ellis Ross says reconciliation isn’t about revenge for past tragedies

FILE - In this Nov. 29, 2020, file photo, Las Vegas Raiders defensive end Carl Nassib leaves the field after an NFL football game against the Atlanta Falcons in Atlanta. Nassib on Monday, June 21, 2021, became the first active NFL player to come out as gay. Nassib announced the news on Instagram, saying he was not doing it for the attention but because “I just think that representation and visibility are so important.” (AP Photo/John Bazemore, File)
Nassib becomes first active NFL player to come out as gay

More than a dozen NFL players have come out as gay after their careers were over

Penticton Indian Band Chief Greg Gabriel speaks to the Sacred Hearts Catholic Church burning down early Monday morning, June 21, 2021. (Monique Tamminga Western News)
Penticton band chief condemns suspicious burning of 2 Catholic churches

Both Catholic church fires are deemed suspicious, says RCMP

COVID-19 daily cases reported to B.C. public health, seven-day moving average to June 17, 2021. (B.C. Centre for Disease Control)
B.C.’s COVID-19 infections drop to 90 on Sunday, 45 Monday

Pandemic spread dwindles as 77% of adults receive vaccine

Emergency vehicles are parked outside of the Wintergreen Apartments on Fourth Avenue. (SUSAN QUINN / Alberni Valley News)
Port Alberni RCMP investigate stabbing on Fourth Avenue

Two men were found with ‘significant’ injuries near Wintergreen Apartments

Bernadette Jordan addresses the media following a swearing in ceremony at Rideau Hall in Ottawa on January 14, 2019. Jordan says the government will provide $2 million to allow First Nations to continue to strengthen the marine safety system across Canada. THE CANADIAN PRESS/Adrian Wyld
First Nations receive federal funds to purchase marine rescue boats

Quatsino, Heiltsuk, and Kitasoo First Nation’s among eight across Canada to receive funding

One Reconciliation Pole and two Welcome Figures were unveiled during a ceremony in honour of truth and reconciliation on National Peoples Indigenous Day at the Vancouver School District in Vancouver, B.C., on Friday, June 21, 2019. THE CANADIAN PRESS/Chad Hipolito
Horgan marks Indigenous Peoples Day by urging recognition of systemic racism

National Indigenous Peoples Day has been marked in Canada since 1996

Most Read