Wanetta Beal and Don Ballard.

Black Press Media’s Impress TV offers advertisers new way to showcase their business

Sponsored-content video platform offers advertisers new opportunities

Black Press Media is launching Impress TV, a sponsored-content video platform that gives advertisers a new way to showcase their businesses.

Currently launched in North and Central Vancouver Island, with plans to expand the offering across the entire Black Press Media network in 2018, Impress TV offers advertisers exclusive category-specific exposure in custom-produced video segments.

“Online video is experiencing explosive growth,” says Andrew Franklin, vice-president of Black Press Media’s Online Operations in Canada. “Our advertisers recognize the power of our network and the value of our reach.”

Black Press Media owns and operates more than 80 news websites in B.C., Yukon and Alberta, with 185 journalists working to attract more than 2.8 million users per month.

The operational concept behind Black Press Impress TV is simple: advertisers can select to sponsor a specific category, such as Real Estate, Health & Wellness or other category.

Sponsors have already come on board for Real Estate TV in Northern and Central Vancouver Island, Health & Wellness TV in the Central Island region and Home Improvement has been claimed in the North Island region by Home Hardware in Campbell River.

“Two of our real estate channels have be snapped up by two dynamic partners, Michele Courtney and Bill Anglin, of the Courtney & Anglin Real Estate Group in the Comox Valley for the North region, and Don Ballard and Wanetta Beal of MacDonald Realty/Ballard Fine Homes for the Central Island,” says Chrissie Bowker, Director of Product Development with Black Press Media, based on North Vancouver Island.

“I’m also pleased to bring Jasmine and James Cherry and Masato Takeuchi of Parksville Denture Clinic to you for our Health & Wellness channel in the Central Island region.”

For more information on other sponsored video opportunities, email Bowker at chrissie.bowker@blackpress.ca

Comments are closed

Just Posted

West Shore man breaks out a pink tutu for Nanaimo-Victoria walk

Ryan Thirlwall gets set for third 126-km walk for mental health

Simard guilty in Vancouver Island double murder

Convicted of two counts of second-degree murder in 2016 killing of Courtenay couple

Public’s help needed in tracking fatal bat disease

White Nose Syndrome may affect B.C. bat populations

Sentence handed down for sex assaults committed more than 30 years ago

Man in his 80s will serve a conditional sentence in the community

Simon Keith undergoes second heart transplant

Former pro athlete turned transplant advocate gets another chance

VIDEO: RCMP ask kids to help name soon-to-be police dogs

13 German shepherd puppies will be born this year

Crab poaching under cover of darkness earns 10-year commercial fishing ban, vessel seizure

A Cape Mudge resident involved in poaching dungeness crabs in Vancouver Harbour… Continue reading

Saanich student caddie receives $250,000 scholarship from Victoria Golf Club

Reynolds student impressed the selection committee with her grades, volunteering and poetry

Final Schoolhouse Squat repair bill comes in at $72,000

Rutherford School was occupied Oct. 5-6 by advocates for people experiencing homelessness

Help Shaw Centre celebrate 10 years by naming star octopus

Shaw Centre for the Salish Sea to hold year of celebration as they hit a decade

No injuries, pollution in Vancouver Harbour ship collision: Transport Canada

Transportation Safety Board says it has deployed a team of investigators look into the incident

Budget 2019: Five things to watch for in the Liberals’ final fiscal blueprint

Finance Minister Bill Morneau will release the Trudeau government’s final budget on Tuesday

New concussion guidelines launched for Canada’s Olympians, Paralympians

The guidelines will be in effect at this summer’s Pan American, Parapan American Games in Lima, Peru

Most Read