Wanetta Beal and Don Ballard.

Black Press Media’s Impress TV offers advertisers new way to showcase their business

Sponsored-content video platform offers advertisers new opportunities

Black Press Media is launching Impress TV, a sponsored-content video platform that gives advertisers a new way to showcase their businesses.

Currently launched in North and Central Vancouver Island, with plans to expand the offering across the entire Black Press Media network in 2018, Impress TV offers advertisers exclusive category-specific exposure in custom-produced video segments.

“Online video is experiencing explosive growth,” says Andrew Franklin, vice-president of Black Press Media’s Online Operations in Canada. “Our advertisers recognize the power of our network and the value of our reach.”

Black Press Media owns and operates more than 80 news websites in B.C., Yukon and Alberta, with 185 journalists working to attract more than 2.8 million users per month.

The operational concept behind Black Press Impress TV is simple: advertisers can select to sponsor a specific category, such as Real Estate, Health & Wellness or other category.

Sponsors have already come on board for Real Estate TV in Northern and Central Vancouver Island, Health & Wellness TV in the Central Island region and Home Improvement has been claimed in the North Island region by Home Hardware in Campbell River.

“Two of our real estate channels have be snapped up by two dynamic partners, Michele Courtney and Bill Anglin, of the Courtney & Anglin Real Estate Group in the Comox Valley for the North region, and Don Ballard and Wanetta Beal of MacDonald Realty/Ballard Fine Homes for the Central Island,” says Chrissie Bowker, Director of Product Development with Black Press Media, based on North Vancouver Island.

“I’m also pleased to bring Jasmine and James Cherry and Masato Takeuchi of Parksville Denture Clinic to you for our Health & Wellness channel in the Central Island region.”

For more information on other sponsored video opportunities, email Bowker at chrissie.bowker@blackpress.ca

Comments are closed

Just Posted

So Vancouver Island, you want to defund your police?

Examining what a nearly $10 million RCMP contract gets the people of Campbell River

Opioid crisis and COVID-19 pressing issues for mid-Island’s new medical health officer

Dr. Mike Benusic has been working in his new role with Island Health since July 2

Textured mats at Saanich intersections guide pedestrians with visual impairments

Yellow ‘tactile tiles’ make crossing busy intersections safer, District says

Vancouver Island officials can ‘only educate and encourage’ people to social distance

Leaders plead for education, as municipality lacks authority to enforce social distancing in public

Throwback: Parksville Makerspace shows off old Commodore 64 computer

Open house takes place Aug. 8, from 10 a.m. to 3 p.m.

53 new COVID-19 cases, no new deaths cap off week of high infection rates in B.C.

Roughly 1,500 people are self-isolating because they either have COVID-19 or have been exposed to it

Unofficial holidays: the weird and wonderful things people celebrate around the world

On any given day of the year, there are several strange, silly or serious holidays to observe

Missing teen visiting Courtenay found safe

She had last been seen going for a walk on Aug. 6

Need a doctor in Sooke? You may be in luck

In anticipation of recruiting more doctors, medical clinic accepting applications for a waitlist

Poles mark growing bond between BC Hydro, Campbell River First Nations

Totem poles placed on the John Hart dam site a symbol of a stronger relationship

COVID-19: Modified beach volleyball a hit in Parksville

Organizer happy to get popular summer game going

Nanaimo Fringe Festival productions adapt to new online format

10th annual festival to be live-streamed due to COVID-19

Moving on: Tanev scores 11 seconds into OT as Canucks oust Wild

Vancouver beats Minnesota 5-4 to move into first round of NHL playoffs

Gene editing debate takes root with organic broccoli, new UBC research shows

Broccoli is one of the best-known vegetables with origins in this scientific haze

Most Read