Jennica Lam, of Victoria, is vying for a spot as the next Maxim cover girl. (Photo courtesy of Jennica Lam)

Victoria woman competing for role as Maxim cover model

Winning model gets featured spread in magazine, cash price

Jennica Lam isn’t a model. The Victoria resident works as an administrative clerk for the province. But when she heard about the Maxim Cover Girl Canada competition through Instagram, she decided, on a whim, to throw her name in.

Lam said the competition has helped her with self-confidence.(Photo courtesy of Jennica Lam)

Thanks to public votes, she’s now in fifth place in the group competition stage – the last round before the finalists are announced.

The winner walks away with $10,000 and a feature spread in Maxim.

READ ALSO: B.C. model in running to appear on Maxim cover

READ ALSO: Victoria local wins regional title in Miss Canada Globe Pageant

But for Lam, who was born and raised in Victoria, the competition isn’t just about the prize. Growing up, she says she was teased for her appearance and her poor English.

“I struggle with self confidence, this is actually a really good confidence booster,” she said. “It’s really freeing and really fun…it’s very empowering for me.

You have to learn to love yourself the way you are.”

Lam said if she wins, she would use the money to help out her parents and put the rest towards travelling and tattoos.

You can vote for Lam online at maximcovergirl.com.

Like us on Facebook and follow us on Twitter

Just Posted

Defense says burden of proof not met in double murder case against Oak Bay father

Closing statements begin in trial for man accused of killing daughters Christmas 2017

B.C. Ferries wants input on what a new Horseshoe Bay terminal might look like

Ferry corporation accepting feedback on terminal re-development design concepts until Oct. 13

Two years for cop car crusher

Man who crushed Nanaimo RCMP cars with stolen truck gets more jail time

Union says mediated negotiation with WFP has been ‘disappointing’

Striking forestry workers have been on picket lines since Canada Day

Teenage driver investigated in fatal Island motorcycle crash

Reynolds Secondary principal pens letter to parents saying supports available to students

VIDEO: Drone footage documents work to free salmon at Big Bar landslide

Video shows crews working to remove rocks and wood, and transporting salmon by helicopter

UPDATED: Hundreds gather to reflect and remember UVic students killed in bus crash

Campus community invited to reflect, support one another

B.C. dog breeder banned again after 46 dogs seized

The SPCA seized the animals from Terry Baker, 66, in February 2018

Three dogs found shot dead in Prince George ditch

The three adult dogs appeared to be well cared for before being found with gunshot wounds, BC SPCA says

Developers withdraw rezoning application for huge Parksville waterfront plan

IAG to create new draft after processing public feedback

Shipping container housing for homeless coming to Courtenay

Project is partnership of Comox Rotary and Dawn to Dawn and will help address housing needs

Judge quashes Victoria man’s appeal of 90 day weekend sentence for trafficking meth

Godofredo Narboneta Ruiz was the owner, driver of vehicle used to transport the drugs

Victoria police arrest man at gunpoint after two assaulted with a knife

The man was arrested Monday night after in incident in the 900-block of Pandora Ave.

Rick Mercer calls out Conservative candidate in B.C. for fake meme

‘Not true. All fake. Please Stop,’ tweeted Rick Mercer in response

Most Read