With its annual Homecoming Gala called off for the second year in a row, the Victoria Cool Aid Society is once again turning to a matching challenge to raise its funds.
From May 17 to 31, eight local organizations and individuals have committed to matching up to $50,000 in donations. All of the funds will support the continuation of Cool Aid’s programs, including housing, emergency shelters, health and dental care, employment services and other supports needed by people experiencing homelessness, poverty, disability or mental illness.
The goal is to raise at least $100,000, an amount Greater Victoria surpassed in 2020.
Local philanthropist Andrew Beckerman, who has been the lead matching donor since the gala began in 2017, plans to send his funds straight to Cool Aid’s Palliative Outreach Resource Team (PORT). PORT assists patients nearing the ends of their lives who have complex needs due to mental health, substance use, poverty or homelessness.
More information can be found at coolaid.org.
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