Long-time Comox Valley resident leading her semifinal group in Maxim Cover Girl contest

Jessica Jewels is leading her bracket of the semifinals

A B.C. mother with ties to the Comox Valley is in the running to be the next Maxim Cover Girl.

Jessica Jewels is in the semifinal round of the online contest that will award one Canadian model a spread in Maxim Magazine and a $10,000 cash prize.

Jewels lives in the Interior now, but grew up in the Comox Valley, having graduated from Vanier in 1997.

“After that I kind of travelled the world,” said Jessica, who grew up as a Caldwell and changed her surname to Billy in the mid 1990s, when her mother remarried. “I had a wrestling scholarship – I used to wrestle (at Vanier). I was a national wrestler – we had one of the largest teams in B.C. at the time.”

She has since settled in the Kelowna area and is a fitness instructor and a nutrition advisor.

She said she returns to the Comox Valley on a regular basis, to visit family and friends.

“I have a lot of family still [in the Comox Valley] – my sister, niece and nephew, aunts, uncles, cousins, so still a lot [of connections],” she said.

The Maxim Cover Girl semifinals include 12 groups with nine participants each. Jewels is sitting in first place in her group with only two days remaining in the online vote.

ALSO: Courtenay mom enters Maxim Cover Girl contest for daughter’s sake

Only the first place finisher moves on to the final group of 12 women, with a shot to take the prize.

Jewels, a three-time national bodybuilding competitor, said her two children are her main motivation in continually trying to better herself.

“I think the biggest thing for me in making a shift in my life was when I told my daughter to love her body but I couldn’t say the same thing to myself when I looked in the mirror.”

Since then, Jewels has made it her goal to inspire and support other women, and especially other moms.

“I know the importance of feeling good in your skin, but also wanting to be a role model for your kids,” said Jewels. “[Moms] don’t always have the opportunity to do that because we’re tired, we’re overwhelmed and we’re stressed.”

Voting for the semifinals ends June 13 at 8 p.m.

To view the other models in the semifinal and vote for Jewels, click here.


Michael Rodriguez
Reporter, Kelowna Capital News
Email me at Michael.Rodriguez@kelownacapnews.com
Follow us: Facebook | Twitter

Just Posted

Campbell River teen on the mend a year later

Jonah Shankar’s treatment for brain tumour involved trips to UK

Skipping school costs a dozen Vancouver Island students chance at a new car

Cowichan Secondary’s Jared Lammi showed up and won $5,000 cheque toward vehicle, but he can’t drive

Province steps up for Island toddler’s treatment

Lake Cowichan’s Charleigh Fales only one in B.C. diagnosed with rare CLN2 Batten disease

Average housing prices would have to drop by $413,000 for Victoria to become affordable

Alternatively, salaries need to increase to $134,000 per year, more than double current levels

Vet services for Victoria’s pets of the homeless cancelled for first time in a decade

Vets for Pets faces a volunteer shortage that’s forced the group to cancel its recent service

Oak Bay mom describes finding son ‘gone’ on first day of coroners inquest into overdose death

Jury to make recommendations based on death of Elliot Eurchuk, 16

Suicide confirmed in case of B.C. father who’d been missing for months

2018 disappearance sparked massive search for Ben Kilmer

Sproat Lake fire held today, but not yet under control

Two-hectare fire is located at Taylor Flats close to Highway 4 west of Alberni

New secondary school planned for north Langford

Province announces $18.6 million in funding for site

Victoria mandates 20 per cent of large new housing developments be affordable

After years of back and forth, inclusionary housing policy will be ratified in two weeks

Man suffers burns, dog dies in fire in Nanaimo

Structure burns down on Clifford Road property in Cedar

Dash-cam video in trial of accused cop killer shows man with a gun

Footage is shown at trial of Oscar Arfmann, charged with killing Const. John Davidson of Abbotsford

Eight U.S. senators write to John Horgan over B.C. mining pollution

The dispute stems from Teck Resources’ coal mines in B.C.’s Elk Valley

Threats charge against Surrey’s Jaspal Atwal stayed

Atwal, 64, was at centre of controversy in 2018 over his attendance at prime minister’s reception in India

Most Read