A new ‘Show your Love’ sign promoting mask-use and social distancing was installed above Ucluelet’s welcome sign at the West Coast junction last week as part of a joint campaign launched by Tofino and Ucluelet to remind tourists that the coronavirus pandemic doesn’t go on vacation. (Andrew Bailey photo)

A new ‘Show your Love’ sign promoting mask-use and social distancing was installed above Ucluelet’s welcome sign at the West Coast junction last week as part of a joint campaign launched by Tofino and Ucluelet to remind tourists that the coronavirus pandemic doesn’t go on vacation. (Andrew Bailey photo)

West Coast campaign reminds tourists that COVID-19 doesn’t go on vacation

Tofino and Ucluelet team up for ‘Show Your Love’

Tofino and Ucluelet are teaming up to help convince their shared tourists that the coronavirus pandemic doesn’t disappear when they go on vacation.

The two towns have launched a ‘Show Your Love’ campaign, promoting safe travel and asking visitors to show respect for their surroundings and their hosts by following the protocols put in place to prevent the spread of COVID-19.

“The ‘Show Your Love’ campaign is a collaborative effort to send a message that the COVID-19 pandemic knows no boundaries and doesn’t go on vacation, even in Canada’s premier beach destinations,” read a joint statement signed by both Tofino mayor Josie Osborne and Ucluelet mayor Mayco Noel last week.

“At a time when tourism to the West Coast would normally start to slow down, the streets and beaches of Tofino and Ucluelet remain busy. As guests continue to travel to the West Coast looking for wide open spaces on our beaches and trails, our communities are reminding visitors to stay vigilant in observing public health orders and respecting the region’s residents and environment.”

The campaign ran through the social media gamut within days of its launch last week, with photos of District of Tofino staff members responsibly masked up posted online and the messaging will be prevalent offline as well, with signage being installed at the Tofino-Ucluelet junction and both towns’ visitor centres.

❤️“Show Your Love for the West Coast” – visitors asked to show care and respect for host communities.

See the full…

Posted by District of Tofino on Thursday, September 3, 2020

“It means a great deal to us when people show their respect for our residents and environment, and we want to encourage that kind of message however we can,” Noel said in the statement.

While Noel has been vocal about the disappointing attitudes some visitors are arriving with, in terms of failing to clean up after themselves and camping in illegal areas, he told the Westerly that the ‘Show Your Love’ campaign is predominantly focused on promoting the coronavirus protocols.

“We’re just trying to remind tourists, as well as locals, to mask up in certain venues,” he said, noting that masks are now mandatory at many West Coast businesses. “It’s about realizing the environment you’re coming into and it’s a reminder to bring your mask and to please use it.”

READ MORE: COVID-19: Ucluelet resident frustrated by lax protocols as tourism reopens

READ MORE: Big Beach parties spark concern in Uclueletp

Noel said the new signage would be paid for through Resort Municipality Initiative funding. One sign was already in place over the weekend, posted on top of Ucluelet’s welcome sign at the junction with imaging promoting mask-use and social distancing.

“It’s just what has to be done,” Noel said. “We’ve been leading the way in a lot of messaging and a lot of activities on the West Coast and this is another example of that.”

Along with masking up when necessary, visitors are also urged to continue washing their hands regularly, remain diligent with hand sanitizer and to make sure they’re physically distancing from those outside their bubble.

“There are so many actions visitors can take to show their love for the West Coast. Wearing a mask where required demonstrates respect for everyone’s health,” said Tofino mayor Josie Osborne. “Minimizing waste and responsibly disposing of garbage expresses appreciation of the natural environment and of frontline workers. Waiting patiently and politely in line-ups shows gratitude for hard-working tourism workers. We’re all in this together.”

Tourists are also being reminded that they need to plan ahead before arriving as reservations are required for all accommodation types, including camping, which is not permitted outside of authorized areas.

“Since the beginning of Phase 3 of the Province’s Restart Plan, businesses in the region re-opened their doors with strict sanitation, hygiene and physical distancing protocols in place so that visitors, staff, residents and First Nations communities can be confident that safety remains the top priority,” the statement reads.

“Booking with local accommodation providers early and accessing local tourism authority websites is one more way that visitors can ensure they have a place to stay and the information they need before arriving on the coast.”

For more news from Vancouver Island and beyond delivered daily into your inbox, please click here.


Like us on Facebook and follow us on Twitter


Just Posted

'I swear that dog is being good,' says photo submitter Karen Jackson.
Vancouver Island looking for a few good caring canine companions

ElderDog’s goal to expand program of assisting older adults in the care and well-being of their dogs

Paige Karczynski is the new executive director of Nanaimo Community Hospice Society. (Photo submitted)
Providing hospice in a time of pandemic

Vancouver Island hospices forced to adapt during a time when grief counselling greatly needed

Kimberly Proctor, 18, was murdered in 2010. Her family has spent many of the years since pushing for a law in her honour, that they say would help to prevent similar tragedies. (Courtesy of Jo-Anne Landolt)
Proposed law honouring murdered B.C. teen at a standstill, lacks government support

Ministry of Mental Health and Addictions has concerns with involuntary detainment portion of act

BC Coroners Service is currently investigating a death at Canoe Cove Marina and Boatyard in North Saanich. (Black Press Media File)
Drowning death in North Saanich likely B.C.’s first in for 2021

Investigation into suspected drowning Monday night continues

Bill Reekie and his then-four-year-old granddaughter Lily. Photo contributed
Alzheimer’s: beginning the Unplanned Journey

Watch for the signs and reach out for the help that is available

Thursday, Jan. 28, 2021 is International Lego Day. (Jenna Hauck/ Chilliwack Progress)
Unofficial holidays: Here’s what people are celebrating for the week of Jan. 24 to 30

Lego Day, Talk Like a Grizzled Prospector Day and Puzzle Day are all coming up this week

A 75-year-old aircraft has been languishing in a parking lot on the campus of the University of the Fraser Valley, but will soon be moved to the B.C. Aviation Museum. (Paul Henderson/ Chilliwack Progress)
Vintage military aircraft moving from Chilliwack to new home at B.C. Aviation Museum

The challenging move to Vancouver Island will be documented by Discovery Channel film crews

FILE - In this Feb. 14, 2017, file photo, Oklahoma State Rep. Justin Humphrey prepares to speak at the State Capitol in Oklahoma City. A mythical, ape-like creature that has captured the imagination of adventurers for decades has now become the target of Rep. Justin Humphrey. Humphrey, a Republican House member has introduced a bill that would create a Bigfoot hunting season, He says issuing a state hunting license and tag could help boost tourism. (Steve Gooch/The Oklahoman via AP, File)
Oklahoma lawmaker proposes ‘Bigfoot’ hunting season

A Republican House member has introduced a bill that would create a Bigfoot hunting season

Economic Development and Official Languages Minister Melanie Joly responds to a question in the House of Commons Monday November 23, 2020 in Ottawa. THE CANADIAN PRESS/Adrian Wyld
Federal minister touts need for new B.C. economic development agency

Last December’s federal economic update promised a stimulus package of about $100 billion this year

FILE - In this Nov. 20, 2017, file photo, Larry King attends the 45th International Emmy Awards at the New York Hilton, in New York. Former CNN talk show host King has been hospitalized with COVID-19 for more than a week, the news channel reported Saturday, Jan. 2, 2021. CNN reported the 87-year-old King contracted the coronavirus and was undergoing treatment at Cedars-Sinai Medical Center in Los Angeles. (Photo by Andy Kropa/Invision/AP, File)
Larry King, broadcasting giant for half-century, dies at 87

King conducted an estimated 50,000 on-air interviews

A new well in Youbou is expected to meet the community’s drinking water needs for years, announced Klaus Kuhn, director for Youbou/Meade Creek. (File photo)
New well provides fresh water in Youbou

Well expected to meet community’s needs for years

Action at the Nanaimo Curling Centre. (News Bulletin file photo)
Nanaimo sports organizations qualify for COVID-19 relief funding

Province announces support for curling, rowing, gymastics, softball, rugby, squash, football clubs

Ty Wesley, Nicole Darlington and Cameron Macaulay (from left) performed in the Beholder Entertainment production <em>Gender Sucks!</em> in the 2020 Nanaimo Fringe Festival. (Video still courtesy Sam Wharram)
Nanaimo Fringe Festival artist lottery open to local and B.C. playwrights

Organizers hope to stage plays in-person at indoor and outdoor venues this summer

Angela Waldick is the new team photographer for the Nanaimo NightOwls. (Nanaimo NightOwls photo)
Half-blind photographer will help new Island baseball team look picture-perfect

Nanaimo NightOwls say legally blind team photographer is making history

Most Read