Proprietor of Sweet Truck, Morgan Ray, as she hands off her baked goods to a customer. (Photo courtesy of Avrinder Dhillon Photography)

Proprietor of Sweet Truck, Morgan Ray, as she hands off her baked goods to a customer. (Photo courtesy of Avrinder Dhillon Photography)

Vancouver Island baker eyes move back from food truck to bricks and mortar

Storefront offers more stability amid growth in sales: Ray

Running a mobile bakery isn’t always a piece of cake.

Proprietor of Sweet Truck, Morgan Ray, is looking to expand her bakery on wheels business back to bricks-and-mortar storefront in hopes of expanding and finding stability. Ray runs a mobile commercial kitchen housed in a food truck that specializes in homemade from scratch baked goods with on-site service. A business that has been nominated for three Small Business BC awards in 2021 for Best Innovation, Best Youth Entrepreneur and Premier’s People’s Choice.

“I would love to keep the truck in hopes that festivals and weddings are going to happen again soon. But at this point, I’m like ‘how long am I going to be waiting?’” she said.

Ray previously owned a storefront bakery in Qualicum Beach called Mo’s Minis, but moved to a mobile bakery out of frustration.

“It was always a mad rush to have everything on-site, and going to the middle of nowhere and then forgetting that one thing.”

She came up with the idea of a ‘bakery on wheels’ since many of her orders, at the time, were for weddings and festivals. It was something unique that she hadn’t seen attempted before.

At Christmas, her sales saw an exponential growth as she went from orders for just a few hundred pieces to orders with 1,500 pieces.

“Nobody could do their corporate parties. So they had these huge budgets that they usually spend on hotels and transportation and alcohol and gifts and all these things.”

By Valentine’s Day she was turning customers away after a significant influx, and only had so much space on the truck to work with.

READ MORE: Island Bakery in Cobble Hill to close

“Everything is done on the truck from baking, to cooling, to packaging. Hence, why I need the space.”

However, elbow room and countertop availability is not her only concern with the food truck business.

The majority of recent sales for Sweet Truck were made through delivery orders and not when parked at location. Ray said that parking the truck can be a ‘hit or miss’ opportunity, dependent on weather and diminished by the number of potential customers choosing to stay home.

With the will to keep her business thriving, she started to look at alternatives for her bakery once again. According to Ray, a storefront would offer more stability in terms of business. Another consideration is being exposed to the elements while working out of the truck.

“When we had that cold snap I was out there with my blowtorch trying to make sure my buttercream wasn’t splitting,” she said.

If and when the opportunity arises, the mobile baker may be looking at Parksville instead of Qualicum Beach to set up shop.

For more news from Vancouver Island and beyond delivered daily into your inbox, please click here.

Like us on Facebook and follow us on Twitter 

BusinessFoodqualicum beach

Just Posted

First responders on scene at Qwam Qwum Stuwixwulh School south of Nanaimo on Thursday afternoon. (Karl Yu/The News Bulletin)
One child airlifted after quad accident at Nanaimo district school

First responders called to Qwam Qwum Stuwixwulh School at around 3:30 p.m.

B.C. Centre for Disease Control maps showing new COVID-19 cases by local health area for the week of April 4-10. (BCCDC image)
Parksville-Qualicum passes Nanaimo in new COVID-19 cases

B.C. Centre for Disease Control reports 65 new cases in Oceanside health area April 4-10

A nearly four-hour standoff at an apartment complex on Cowichan Lake Road in Duncan ended peacefully on Wednesday, April 14. (Kevin Rothbauer/Citizen)
Police standoff at Duncan apartment ends peacefully

Officers surround building as homeowner held in apartment for nearly four hours by adult son

Pacific Institution in Abbotsford. (Black Press Media file photo)
Inmate with ties to Victoria dies in Abbotsford institution

Brodie Bingley, who was sentenced for aggravated assault in Maple Ridge died April 13

Norm Scott, president of Royal Canadian Legion Branch # 91, is disappointed the Legion does not qualify for COVID financial assistance from the provincial government. (Black Press Media file photo)
B.C.’s pandemic aid package passing Legion branches by

Federal non-profit status stymies provincial assistance eligibility

A woman wears a protective face covering to help prevent the spread of COVID-19 as he walks past the emergency entrance of Vancouver General Hospital in Vancouver, B.C., Friday, April 9, 2021. COVID-19 cases have been on a steady increase in the province of British Columbia over the past week. THE CANADIAN PRESS/Jonathan Hayward
Top doctor warns B.C.’s daily cases could reach 3,000 as COVID hospitalizations surge

There are more than 400 people in hospital, with 125 of them in ICU

The Baynes Sound Connector leaves Denman Island en route to Buckley Bay. Photo by Erin Haluschak
Baynes Sound Connector undergoing upgrades

The MV Quinitsa is providing service between Buckley Bay and Denman Island

The father of Aaliyah Rosa planted a tree and laid a plaque in her memory in 2018. (Langley Advance Times files)
Final witness will extend Langley child murder trial into May or June

Lengthy trial began last autumn with COVID and other factors forcing it to take longer than expected

The corner of 96th Avenue and Glover Road in Fort Langley now has traffic signals, and new “touchless” signal activation buttons. (Matthew Claxton/Langley Advance Times)
Busy Fort Langley intersection gets ‘touchless’ crosswalk signals

The new traffic light started operation in April

A crossing guard stops traffic as students wearing face masks to curb the spread of COVID-19 arrive at Ecole Woodward Hill Elementary School, in Surrey, B.C., on Tuesday, February 23, 2021. A number of schools in the Fraser Health region, including Woodward Hill, have reported cases of the B.1.7.7 COVID-19 variant first detected in the U.K. THE CANADIAN PRESS/Darryl Dyck
COVID-infected students in Lower Mainland schools transmitting to 1 to 2 others: data

Eight to 13 per cent of COVID cases among students in the Lower Mainland were acquired in schools, B.C. says

Latest modelling by public health shows cases generated by COVID-19 infections into places where it can spread quickly. (B.C. Centre for Disease Control)
Industrial sites, pubs, restaurants driving COVID-19 spread in B.C.

Infection risk higher in offices, retail, warehouses, farms

Quatse, the abandoned sea otter pup who was rescued in Port Hardy. (Marine Mammal Rescue Centre photo)
Quatse the sea otter pup continues to recover in treatment

Quatse’s last “pupdate” was on March 31, where it was noted she is “doing well and gaining weight.”

Hwy. 4 was shut down in both directions for 10 hours on March 23 as a rock bluff was blasted as part of Kennedy Hill’s ongoing construction. Commuters can expect five more 10 hour closures on five consecutive Wednesdays beginning April 28. (Photo courtesy of Ministry of Transportation and Infrastructure)
Five 10-hour Pacific Rim highway closures planned in the next 6 weeks

Closures needed for rock blasting as part of the Kennedy Hill Safety Improvement project.

Most Read