Tofino’s beaches are a key draw for tourists. (Westerly File Photo)

Tourism Tofino says visitors generate $240 million annually

Economic impact and visitation study conducted by InterVISTAS Consulting Inc.

Tofino’s tourism industry generates $240 million of economic impact, according to the town’s destination marketing organization Tourism Tofino.

Tourism Tofino announced the staggering figure in a media release on Tuesday that explained an economic impact and visitation study conducted by InterVISTAS Consulting Inc. found that tourism supports 2,670 direct jobs—1,720 full-time equivalent jobs—generating $60 million in annual wages.

The release adds that Tofino hosted an estimated 600,000 visitors in 2018 and that local businesses serving those visitors contribute over $57 million in municipal, provincial and federal tax revenues.

“This comprehensive and robust study verifies the vital role that tourism plays in sustaining our community, delivering revenue to fund and support infrastructure and services, and contributing to the quality of life we enjoy as residents,” said Tourism Tofino chair J.J. Belanger. “An additional takeaway is the finding that the jobs created and supported by Tofino’s visitors and our tourism operators extend well beyond tourism and reach all sectors of our local and regional economy.”

Through the release, Tourism Tofino said it commissioned the study in an effort to “provide the community with data to shape responsible tourism decision-making, carefully protecting a sustainable future while supporting the livelihoods of residents and Tofino’s overall economic health.”

The 10-month project collected information through surveys at tourism-related businesses as well as the visitors themselves while also drawing on its own visitation statistics and information provided by the District of Tofino, Destination British Columbia and Destination Canada.

“The study provides us all with much greater precision on the levels of visitation and business experienced throughout the year in Tofino,” said Tourism Tofino’s executive director Nancy Cameron. “This research significantly deepens our understanding of the economic and community benefits derived from tourism, yet allows us to take stock of our current state and responsibly create our future together with local government and residents.”

READ MORE: VIDEO: Vancouver Island’s Long Beach named one of world’s best

READ MORE:Tofino and Ucluelet are popular spots for weddings and proposals

READ MORE: Tourist claims Tofino’s beaches have ‘gone to the dogs’



andrew.bailey@westerlynews.ca

Like us on Facebook and follow us on Twitter

Comments are closed

Just Posted

UVic research team creating virus-resistant washbasins for post-pandemic world

Civil engineer Rishi Gupta hopes basins will be installed in public spaces

Nanaimo sees Island’s first nurse practitioner primary care clinic

Nexus Primary Care Clinic opened in late June in south end

Nanaimo chef the Sensitive Vegan takes tongue-in-cheek approach to serious cooking

Jesse Rubboli creates cassava-based recipes and shares them via YouTube and on social media

Oak Bay pandemic project gets 300 submissions

Gage Gallery exhibit shows how people cope during crisis

Garden-sharing map connects Victoria landowners and gardeners

U-Map created by Young Agrarians after COVID-19 created uptick in garden matching requests

B.C. accommodators need phone lines to light up as in-province travel given green light

Travel restrictions during the COVID-19 pandemic have decimated the tourism and hospitality industries

Nanaimo RCMP ask for help finding missing 19-year-old

Haley Murphy has not been seen since Tuesday, June 30, say police

First glimpse of Canada’s true COVID-19 infection rate expected mid-July

At least 105,000 Canadians have tested positive for COVID-19 since the coronavirus was identified

Police ramp up efforts to get impaired drivers off B.C. roads this summer

July is dedicated to the Summer CounterAttack Impaired Driving Campaign

300 Cache Creek residents on evacuation alert due to flood risk as river rises

Heavy rainfall on Canada Day has river rising steadily, threatening 175 properties

Migrant workers stage multi-city action for full status amid COVID-19 risks

‘COVID-19 has exacerbated an existing crisis’

Okanagan school drops ‘Rebels’ sports team name, citing links with U.S. Civil War

Name and formerly-used images “fly in the face” of the district’s human rights policy, says board chair

PHOTOS: B.C.’s top doc picks up personalized Fluevog shoes, tours mural exhibition

Murals of Gratitude exhibit includes at least one portrait of Henry alongside paintings of health-care workers

Most Read