Tofino’s beaches are a key draw for tourists. (Westerly File Photo)

Tourism Tofino says visitors generate $240 million annually

Economic impact and visitation study conducted by InterVISTAS Consulting Inc.

Tofino’s tourism industry generates $240 million of economic impact, according to the town’s destination marketing organization Tourism Tofino.

Tourism Tofino announced the staggering figure in a media release on Tuesday that explained an economic impact and visitation study conducted by InterVISTAS Consulting Inc. found that tourism supports 2,670 direct jobs—1,720 full-time equivalent jobs—generating $60 million in annual wages.

The release adds that Tofino hosted an estimated 600,000 visitors in 2018 and that local businesses serving those visitors contribute over $57 million in municipal, provincial and federal tax revenues.

“This comprehensive and robust study verifies the vital role that tourism plays in sustaining our community, delivering revenue to fund and support infrastructure and services, and contributing to the quality of life we enjoy as residents,” said Tourism Tofino chair J.J. Belanger. “An additional takeaway is the finding that the jobs created and supported by Tofino’s visitors and our tourism operators extend well beyond tourism and reach all sectors of our local and regional economy.”

Through the release, Tourism Tofino said it commissioned the study in an effort to “provide the community with data to shape responsible tourism decision-making, carefully protecting a sustainable future while supporting the livelihoods of residents and Tofino’s overall economic health.”

The 10-month project collected information through surveys at tourism-related businesses as well as the visitors themselves while also drawing on its own visitation statistics and information provided by the District of Tofino, Destination British Columbia and Destination Canada.

“The study provides us all with much greater precision on the levels of visitation and business experienced throughout the year in Tofino,” said Tourism Tofino’s executive director Nancy Cameron. “This research significantly deepens our understanding of the economic and community benefits derived from tourism, yet allows us to take stock of our current state and responsibly create our future together with local government and residents.”

READ MORE: VIDEO: Vancouver Island’s Long Beach named one of world’s best

READ MORE:Tofino and Ucluelet are popular spots for weddings and proposals

READ MORE: Tourist claims Tofino’s beaches have ‘gone to the dogs’



andrew.bailey@westerlynews.ca

Like us on Facebook and follow us on Twitter

Just Posted

Nanaimo man, allegedly drunk and high, arrested after climbing 100-foot tree

Man in sandals climbs fir tree, hurls obscenities at police below

Timeline pushed back for Tofino-Ucluelet highway construction project

Ucluelet mayor Mayco Noel said the ministry’s announcement came as “no surprise.”

Victoria Fire Department investigating explosion at supportive housing complex

The explosion blew out a window and caused damage to the frame of the building

Conservation: Two elk unlawfully shot in Northern Vancouver Island

‘The elk also did not have all of the edible portions of meat removed’

Greater Victoria survey shows third of respondents did not pay, or partially paid rent for April

Survey of 70 respondents says 40 per cent expect they will not be able to pay May rent

COVID-19: 4 new deaths, 25 new cases but only in Vancouver Coastal, Fraser Health

A total of 1,291 people have tested positive for the novel coronavirus

442 squadron to perform fly-by over Comox Valley hospital to salute COVID-19 workers

Cormorant helicopter will fly over the hospital at 7 p.m.

Escaped python found in Saanich building reunited with its owner

The little snake is at ‘home, safe and sound,’ CRD chief bylaw officer says

Police watchdog clears West Shore RCMP in altercation that led to man needing 82 staples

The man pretended he had a weapon he would use against the police

Victoria police seek public’s help finding man missing more than a week

Joel Diment 26 and has short brown hair and hazel eyes

Comox spring training cancelled for Snowbirds next month

The team announced that due to ongoing travel restrictions they will not be training in the Valley

Mid-Island Panago locations offer free pizza to first responders

First responder can get free pizza at Panago in Parksville, Nanaimo, Ladysmith, Duncan, and Mill Bay

COVID-19: Don’t get away for Easter weekend, Dr. Bonnie Henry warns

John Horgan, Adrian Dix call 130 faith leaders as holidays approach

COVID-19: Trudeau says 30K ventilators on the way; 3.6M Canadians claim benefits

Canada has seen more than 17,000 cases and at least 345 deaths due to COVID-19

Most Read