Tofino’s beaches are a key draw for tourists. (Westerly File Photo)

Tourism Tofino says visitors generate $240 million annually

Economic impact and visitation study conducted by InterVISTAS Consulting Inc.

Tofino’s tourism industry generates $240 million of economic impact, according to the town’s destination marketing organization Tourism Tofino.

Tourism Tofino announced the staggering figure in a media release on Tuesday that explained an economic impact and visitation study conducted by InterVISTAS Consulting Inc. found that tourism supports 2,670 direct jobs—1,720 full-time equivalent jobs—generating $60 million in annual wages.

The release adds that Tofino hosted an estimated 600,000 visitors in 2018 and that local businesses serving those visitors contribute over $57 million in municipal, provincial and federal tax revenues.

“This comprehensive and robust study verifies the vital role that tourism plays in sustaining our community, delivering revenue to fund and support infrastructure and services, and contributing to the quality of life we enjoy as residents,” said Tourism Tofino chair J.J. Belanger. “An additional takeaway is the finding that the jobs created and supported by Tofino’s visitors and our tourism operators extend well beyond tourism and reach all sectors of our local and regional economy.”

Through the release, Tourism Tofino said it commissioned the study in an effort to “provide the community with data to shape responsible tourism decision-making, carefully protecting a sustainable future while supporting the livelihoods of residents and Tofino’s overall economic health.”

The 10-month project collected information through surveys at tourism-related businesses as well as the visitors themselves while also drawing on its own visitation statistics and information provided by the District of Tofino, Destination British Columbia and Destination Canada.

“The study provides us all with much greater precision on the levels of visitation and business experienced throughout the year in Tofino,” said Tourism Tofino’s executive director Nancy Cameron. “This research significantly deepens our understanding of the economic and community benefits derived from tourism, yet allows us to take stock of our current state and responsibly create our future together with local government and residents.”

READ MORE: VIDEO: Vancouver Island’s Long Beach named one of world’s best

READ MORE:Tofino and Ucluelet are popular spots for weddings and proposals

READ MORE: Tourist claims Tofino’s beaches have ‘gone to the dogs’



andrew.bailey@westerlynews.ca

Like us on Facebook and follow us on Twitter

Just Posted

Discovery Island wolf continues to thrive

The wolf, known as ‘Takaya’, has lived on the island for seven years

Early indications say allergy season could be milder this spring

The Aerobiology Lab collects pollen samples from across Canada to help make predictions

EDITORIAL: Housing is one of our basic needs

We all need food, clothing and shelter first

BIG READ: The two sides of the Strait of Georgia roe herring fishery

The case for the Strait of Georgia roe herring fishery Comox fisherman,… Continue reading

Victoria HarbourCats give away funeral to lucky fan

Just in case you die of excitment, all the bases are covered

After mosque attacks, New Zealand bans ‘military-style’ guns

The gunman killed 50 in a Christchurch mosque

ICBC shifts to Alberta model, with higher premiums, private insurers say

Minor injury cap, court restrictions take effect April 1 in B.C.

Trans woman hopes funding cut will send message to B.C. rape crisis group

Rape Relief does not turn transgender women away and often connects them to other services, group says

UPDATED: Missing Victoria man found dead in Port Renfrew

Police continuing investigation, death not considered suspicious

B.C. sees fourth straight day of record-breaking warmth

Bob Marley said it best: The sun is shining and the weather is sweet

Overturned vessels, simulated smoke expected in Victoria harbour for Coast Guard exercise

Coast Guard and other first responders will be on the water from 1 - 4 p.m. Thursday

Okanagan man, Yorkshire terrier chased by coyote

Animal sightings have been reported around West Kelowna and the Central Okanagan

Scientists disembark in Nanaimo after international expedition probes Pacific salmon

Canadian, American, Russian, Korean and Japanese scientists survey salmon in Gulf of Alaska

Most Read