Phone app connects driver and passenger in ride sharing systems. (Wikimedia Commons)

Ride-share pioneer drives up quietly to B.C. battleground

Lyft approaches B.C. without Uber bombast, eyes small towns

Ride-hailing pioneer Lyft has made its first move outside the U.S. with service in Toronto, and it approaches B.C. with an effort to cool the political battle over the taxi monopoly that has carried on past the spring election.

The NDP minority government has backed away from its election promise to introduce ride-hailing service by the end of 2017, prompting opposition MLAs to label Transportation Minister Claire Trevena the “minister of taxis” for stalling an update of B.C.’s regulations.

RELATED: Pre-election promise to introduce ride sharing

Uber has made most of the headlines in Metro Vancouver, signing up drivers and sparking accusations it wants to set prices below Passenger Transportation Board rates for the last big city in North America without ride-hailing services. Vancouver-based Flok and other startups are working around what amounts to a taxi monopoly with many complaints of poor service.

Chelsea Wilson, Lyft senior policy communications manager, visited Victoria last week. In an interview with Black Press, she stressed the company’s strategy to extend the options available to city dwellers.

“We don’t see ourselves as competing with any existing industry,” Wilson said. “We view it as competing with personal car ownership. And we believe we complement and supplement the existing options of the city, whether that’s taxis or transit.”

While big cities can have a variety of traditional and smartphone-based options, Lyft has moved on since it started in 2012 to include smaller communities.

“We just moved in the States from launching city by city to turning on entire states,” Wilson said. “That means we have coverage in dense urban centres but also more rural areas, and it’s a service that operates very well in rural areas. It’s not a full-time job for most people. Eighty per cent of our drivers drive 15 hours a week or less.”

Like other services, Lyft is emphasizing its safety measures, including background checks for drivers and GPS tracking of cars so people can track the movements of friends and relatives using the service.


@tomfletcherbc
tfletcher@blackpress.ca

Like us on Facebook and follow us on Twitter.

Just Posted

With local MLA Adam Olsen looking on, BC Greens leader Sonia Furstenau said a Green government would convert BC Ferries into a Crown corporation Wolf Depner/News Staff)
Green leader Sonia Furstenau promises to convert BC Ferries back into Crown corporation

Promise comes Monday afternoon with five days left in campaign

Police executed a search warrant at a residence on Nicol Street in September 2017 in relation to a murder investigation. John Albert Buchanan was charged with second-degree murder. (News Bulletin file)
Murder trial begins in case of man who was beaten and died in Nanaimo’s south end

John Albert Buchanan charged with second-degree murder after 2017 incident on Nicol Street

RCMP
Police appeal to ‘sense of right and wrong’ in fatal Campbell River assault

RCMP know of witnesses to Oct. 15 attack; want them to come forward

B.C. Ferries has a mandatory mask policy on vessels and at terminals. (News Bulletin file photo)
UPDATE: No tickets for anti-maskers on B.C. Ferries

West Van Police say their intention was to ‘keep the peace’ after being called to terminal

Steven Michael Bacon pleaded not guilty to a charge of first-degree murder of Nanaimo teen Makayla Chang. (Photos submitted)
Accused pleads not guilty in Nanaimo teen’s 2017 murder

Steven Bacon appeared in Nanaimo court Monday via video link from Thunder Bay

A jail cell at the Nanaimo RCMP detachment. (News Bulletin file photo)
Woman reports she was injured by Nanaimo RCMP while being jailed

Independent Investigations Office of B.C. looking into Oct. 1 incident

A 23-foot sailboat that broke free from its anchor was smashed against Cattle Point during the early October south-easterly storms. (Ron Geezin Photo)
Storm-smashed boat pulled off rocks of Cattle Point in Oak Bay

Sailboat a casualty of last week’s big storms

Local New Democrat Zeb King welcomed Premier John Horgan during a brief photo opportunity in Sidney Monday afternoon (Wolf Depner/News Staff)
NDP leader John Horgan predicts party will ‘flip’ Saanich North and the Islands

Incumbent MLA Adam Olsen calls Horgan’s claim ‘bold’

A passer-by walks past a COVID-19 testing clinic in Montreal, Friday, Oct. 16, 2020. THE CANADIAN PRESS/Ryan Remiorz
Canada ‘yet to see’ deaths due to recent COVID surge as cases hit 200,000

Much of the increase in case numbers can be attributed to Ontario and Quebec

Police confirm human remains were found in a recycling bin in Vancouver on Oct. 18, 2020. (Black Press Media file photo)
Human remains found in recycling bin floating near Vancouver beach

Police asking nearby residents to see if their recycling bin has gone missing

(File photo)
RCMP: Two men face charges in reported Parksville fatal hit-and-run

Investigation into man’s death began in August of 2019

Passengers seated in rows five to 11 on WestJet flight 195 on Oct. 10 may have been exposed to COVID-19. (Black Press File Photo)
UPDATE: COVID-19 exposure reported on WestJet flights two days in a row

The BCCDC is cautioning people who flew from Calgary to Victoria Oct. 19 and 11

West Shore RCMP officers delivered dumped Amazon packages on Monday. (Black Press Media file photo)
West Shore RCMP deliver Amazon packages dumped outside mailbox

Officers take matters into their own hands ‘before mailbox pirates got to it’

Most Read