Island Good logo (Submitted photo)

Island Good program successfully growing sales of Island products

16 per cent jump in sales from March-September 2018 compared to the same period in 2017

In 2018, the Vancouver Island Economic Alliance, (VIEA), undertook a pilot project to increase consumer awareness around Island products.

That project was called Island Good.

Four retail partners, Country Grocer, Quality Foods, Thrifty Foods, and 49th Parallel began labelling items with Island Good tags to show consumers which products were made on Vancouver Island. Peter Richmond, owner of 49th Parallel, said the project has been a success.

RELATED: Comox Valley Airport launches Island Good brand

“We’ve certainly seen an increase in demand for those products. It’s a win-win absolutely for the Island. Even working together with other retailers, we believe that’s the way to go — work together and support the Island,” Richmond said.

Richmond said that popular Island products are Paradise Island, Farmhouse Poultry, Hertel Meats, Portofino, Tree Island Yogurt, and Island Bakery. 49th Parallel tracked the sale of 24 Island-produced items over the year. The sales data has given Richmond confidence to bring in more Island products.

“The more that join in the program the better. We hope that more will join. We tend to be a good fit for local producers because, being a smaller business, it’s an easier supply fit,” Richmond said.

Island Good data shows a 16 per cent increase in same month sales activity from March-September 2018 with the project compared to the same period in 2017. They are now partnering with Tourism Vancouver Island to promote Island products to visitors.

Under the three-year agreement, Tourism Vancouver Island will provide the Vancouver Island Economic Alliance with financial and in-kind support to expand Island Good by attracting more partner businesses, and to showcase Island Good products to travelers through consumer marketing.

The organizations are also collaborating to include tourism-related concurrent sessions at the 2019 VIEA Economic Summit as well as an Island Good campaign presence at the annual Tourism Vancouver Island industry conference.

Just Posted

Former runaway teen helps find missing youths through social media

Alex Meikle created the Facebook group Greater Victoria Missing & Runaway Teens

Vancouver Island students empowered to ‘shift the vote’ this election

VIU Students’ Union, B.C. Federation of Students launch ‘Our Time is Now’ campaign

OPINION: The smoke and mirrors of indigenous acknowledgments

We want action, we get nothing more than box-ticking

Saanich mayor begins living roof planting process

A garden will top Mayor Fred Haynes’ new home on Prospect Lake

Wet conditions put the brakes on Vancouver Islander’s speed record bid

Sooke car enthusiast Sean Driver heading back to Bonneville in October

VIDEO: ‘Thrones,’ ‘Fleabag’ top Emmys

Billy Porter makes history as first openly gay black man to win best drama-series acting Emmy

B.C. court hears disclosure arguments in Meng Wanzhou case

Huawei exec argues she was unlawfully detained at YVR last December at direction of U.S. authorities

Trudeau attacks Scheer, Harper, Ford in first federal salvo for Ontario

Liberal leader targets three big conservative rivals in second full week of campaign

Oak Bay father’s testimony at murder trial like plot of ‘bad low-budget movie:’ Crown

Crown alleged Andrew Berry’s ‘entire story of Christmas Day is a lie’

PHOTOS: Steller sea lion with plastic around neck rescued on Vancouver Island

Rescue staff determined the plastic band cut the protected animal’s neck approximately two inches

B.C. woman photographs massive ant swarm on Abbotsford driveway

She asked what the ants were doing? The answer: war

B.C. VIEWS: School officials join fact-free ‘climate strike’

Students, public get distorted picture of greenhouse gases

Most Read