Canadian whisky company captures Nanaimo bar in a bottle

Forty Creek Nanaimo Bar Cream liqueur has driven ‘renewed interest’ in the brand

The Nanaimo bar is now on liquor store shelves in the form of a new cream liqueur from Canadian whisky producer Forty Creek. (Photo submitted)

The Nanaimo bar is now on liquor store shelves in the form of a new cream liqueur from Canadian whisky producer Forty Creek. (Photo submitted)

People with a hankering for an alcoholic after-dinner treat or something to spike their coffee with can now savour hints of chocolate, coconut, vanilla and graham wafer from a Canadian whisky distiller.

Forty Creek’s new cream liqueur started appearing on liquor store shelves in September and if the blend of flavours are reminiscent of ingredients in a Nanaimo bar recipe, that’s what the company had in mind when it created Forty Creek Nanaimo Bar Cream.

“We started actively launching it in mid September,” said David Allard, vice-president of marketing for Campari Canada, a division of Campari Group. “It just kind of picked up steam ever since. We’re just really thrilled. The reaction’s been quite incredible almost across the entire country, actually, for this product, so we’re very, very excited about it.”

Nanaimo Bar Cream is the second cream liqueur produced by the company, called Forty Creek Cream Liquor, which started winning awards in 2012 not long after it was introduced.

The Nanaimo bar has practically become an iconic Canadian dessert – it was served when former U.S. president Barack Obama hosted a state dinner for Prime Minister Justin Trudeau and his wife Sophie Grégoire Trudeau – and numerous attempts have been made to capture its flavours in various forms. Vancouver Island Brewing introduced its Nanaimo Bar Porter early last year and McDonald’s has offered up a Nanaimo Bar McFlurry.

And Canada Post even released a Nanaimo bar stamp, although there have been no known plans to add Nanaimo bar flavouring to the stamp’s glue.

READ ALSO: Vancouver Island Brewing puts Nanaimo bar on tap

READ ALSO: McDonald’s introduces Nanaimo bar McFlurry

“I think that when you ask people about Canadian well-known foods and treats the Nanaimo bar is always near the top and I think our product is really a celebration of that, of Canada’s most beloved and decadent treats,” Allard said. “It’s loved worldwide, right? So I think it’s a great opportunity to celebrate something that’s Canadian and it’s a new luxurious take on something that’s so iconic.”

Allard said all indications are the liqueur will be a permanent addition to Forty Creek’s offerings.

“Certainly Nanaimo bar has just had an incredible reaction for us and it has driven a renewed interest in the brand that we’re just thrilled to see,” he said.

For more news from Vancouver Island and beyond delivered daily into your inbox, please click here.

READ ALSO: U.K. press wonders if Nanaimo bars lured Prince Harry and Meghan Markle to Canada

READ ALSO: Nanaimo bars served at White House state dinner

READ ALSO: Nanaimo bar stamp makes it into Nanaimo Museum

READ ALSO: Tourism Nanaimo invites celebrities to sample ‘real’ Nanaimo bars



photos@nanaimobulletin.com
Like us on
Facebook and follow us on Twitter

Food and Drink

Just Posted

B.C. Liberal leader Andrew Wilkinson announces new infrastructure spending on the Lower Mainland on Monday, flanked by Maple Ridge-Pitt Meadows candidate Cheryl Ashlie and Maple Ridge-Mission candidate Chelsa Meadus. (Neil Corbett/Black Press)
Wilkinson says plan to rebuild B.C. will work for Vancouver Island

B.C. Liberal leader talks to the News Bulletin about homelessness, forestry, infrastructure

Plastic checkout bags could be banned in Nanaimo by next summer if a city bylaw receives provincial approval. (News Bulletin file photo)
Nanaimo moves closer to banning plastic and other single-use checkout bags

Nanaimo city council votes to forward checkout bag regulation bylaw to province for approval

Police closed McNeill Avenue after a workplace death Oct. 20, 2020. (Nina Grossman/News Staff)
WorkSafe BC investigating man’s death during Oak Bay tree removal

Man was working for contracted tree removal company when incident occurred

A bear similar to this black bear is believed responsible for killing a llama in Saanich on Oct. 19. (Black Press Media file photo)
Saanich residents warned to watch livestock after bear kills llama

Officers with Conservation, Saanich police could not track the bear they feel may not fear humans

FILE – People wait in line at a COVID-19 testing facility in Burnaby, B.C., on Thursday, August 13, 2020. THE CANADIAN PRESS/Darryl Dyck
167 new COVID-19 cases, 1 death recorded as B.C. enters 2nd wave

Three new healthcare outbreaks also announced

Nanaimo RCMP are asking for the public’s assistance in locating Michael Leighton, who is wanted on 11 warrants on Vancouver Island and is a suspect in a recent break, enter and theft in Nanaimo. (Photos submitted)
RCMP looking for break-and-enter suspect with 11 warrants on the Island

Nanaimo RCMP say Michael Leighton a suspect in theft of pistol and $40,000 worth of coins

North Cowichan's council is looking to change the name of Indian Road, located near Quamichan Lake. (Robert Barron/Citizen)
North Cowichan looks to rename Indian Road

Name considered inappropriate as Rowing Canada looks to relocate to area

Crew members with the Western Canadian Marine Response Corporation (WCMRC) deploy a containment boom from one of their workboats during a fuel spill drill in Alberni Harbour on Oct. 15, 2020. (SUSAN QUINN/ Alberni Valley News)
Port Alberni marine clean team learns the spill drill

Spill response members simulates fuel spill for practice in Alberni Harbour

This 2020 electron microscope image made available by the National Institute of Allergy and Infectious Diseases shows a Novel Coronavirus SARS-CoV-2 particle isolated from a patient, in a laboratory in Fort Detrick, Md. THE CANADIAN PRESS/AP-NIAID/NIH via AP
At least 49 cases of COVID-19 linked to wedding in Calgary: Alberta Health

McMillan says the city of Calgary has recently seen several outbreaks linked to social gatherings

A woman was injured cycling, prompting road closures in Oak Bay on Oct. 16. (Twitter/Ray Bernoties)
‘Erratic’ cyclists potential cause of rider injured in Oak Bay

Female cyclist was reportedly injured at Hampshire Road and Bowker Creek Avenue

Fanny Bay residents conducted a neighbourhood meeting in the summer to discuss problem properties in the area. Photo supplied
Comox Valley Regional District initiates legal action against property owner

Officials decide to crack down in response to complaints related to FannyBay property

UBC geoscientists discovered the wreckage of a decades-old crash during an expedition on a mountain near Harrison Lake. (Submitted photo)
Wreckage of decades-old plane crash discovered on mountain near Harrison Lake

A team of Sts’ailes Community School students helped discover the twisted metal embedded in a glacier

Most Read