Blue Friday is back with a record number of businesses taking part since its inception in 2019.
Blue Friday – an initiative by a group of small Canadian-based businesses as an alternative to Black Friday – reframes one of the busiest sales days of the year.
The goal is to shift the conversation from overconsumption to diverting consumer dollars to eco-minded companies that pledge to donate a percentage of sales for that day.
The Blue Friday initiative, a partnership with Surfrider Pacific Rim, has raised more than $20,000 since its start. Organizers have used those funds to purchase three sea bins to remove about 4.5 tonnes of marine debris from local waterways. They include three in place at North Saanich Marina.
Data collected from the sea bins over the years shows the top polluter is dock foam at 40 to 80 per cent of Pacific coast marine debris.
Blue Friday is set for Nov. 26 and aims to raise $12,000 to replace the foam dock at First Street Marina in Tofino.
A record 34 businesses will donate 15 to 50 per cent of revenue from the day.
Visit blue-friday.ca for more information.